JSON ad serving uses the JSON format as a technique to deliver ad contents directly into a publisher's system. When an ad request is made (via a browser call to the ad server's API), the JSON response will contain the contents of the creative file and metadata about the creative (such as the advertiser, campaign, etc.)
Still, implementing these should build revenue in ways display ads can't, right?
Not exactly. There are two problems with these "faux native" units:
If you're still unsure of what to do next, we are more than happy to set up a 15-min consultation to walk through your needs and discuss the best path forward. We wish you the best in your quest to launch an ad server!
Alex is a QA Engineer at Kevel and a former product specialist and support engineer. He's passionate about building and testing software that solves real problems for users.