Analyze and predict booked ad campaign performance while considering targeting, pacing, and other rules.
Understand where inventory is over/undersold
Reliably predict ad impression volumes
Simulate data for on-time campaign delivery
Use raw data to analyze traffic/campaigns
Forecasting lets you understand how current campaigns are likely to serve and interact with each other. This makes it easy to know what inventory is left to sell to advertisers.
Forecast while considering all active ads, targeting, and pacing rules.
See forecasted impressions for flights up to 30 days in the future.
Build forecasting into your self-serve, sales, and advertiser-facing applications.
Understand remaining inventory at a glance.
Estimate a proposed ad's performance and ability to be sold based on current inventory.
See if campaigns will be over or under their goals.
By anticipating how much impression volume a given campaign will see, you can sell with confidence, and advertisers can trust you to deliver what you say.