Below highlights articles from our Kevel blog that may prove helpful to you as you look to monetize in innovative ways.
Should you build an ad server from scratch or build faster with ad APIs?
An overview of what a publisher-side ad server is, why you should use one, and the best vendors out there.
Server-side ad serving is the future of ad monetization - find out why.
A long guide to what native ads are and why you should add them to your site/app.
CMS tools are flawed. Used an ad server instead to serve content.
This details the differences between an ad server and a Content Management System.
Get ammunition to make the case for using Ad Serving APIs to build your ad product.
Get a breakdown on retail media is, and why you should launch your own program
Discover targeting methods that don't require you to use personally identifiable information.
Learn how tracking your users' behaviors can result in valuable targeting options.
Target users based on the weather conditions around them (ex: raining, sunny, etc).
Where vendors/sellers pay for promotion in search restuls - are a great way to drive new revenue.
You'll want a webpage dedicated to explaining why advertisers should work with you. This looks at 25 industry examples.
Learn what actions you should take to ensure your ad product is GDPR-compliant.