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Drive more revenue from your direct-sold ads
Kevel's APIs make it easy for traditional ad publishers to enhance their direct-sold ad program.
"GAM works for programmatic ads. But for everything else, use Kevel."
Director of Ad Engineering, Edmunds
Expand your direct-sold ad program with non-standard ad units and first-party data targeting
Want to monetize with native ads, first-party data, and contextual targeting - but finding it hard to do with GAM? Use Kevel to integrate these capabilities while keeping GAM as your main ad server.
Justify higher CPMs with innovative ad units and valuable targeting options
- Target using first-party data, intent, context, and more
- Bypass ad blockers - opening up 20%+ more impressions
- Privacy-first. No ad tags or cookies
- Flexibility to serve native ads, sponsored listings, and more
Native ads
Server-side banner ads
Sponsored listings
Drive new revenue on your terms, without having to build the tech from scratch
Fast response times
We average 28ms
Privacy-first
No cookies or JS tags
Fully white-labeled
The front end is all you
Bypass ad blockers
Users don't mind native ads
When third-party cookies go away, your revenue could too. The time to act is now.
- Start monetizing your first-party data
- Owning your ad product means you make the rules
- Sell native ads that advertisers will pay more for
- Easily incorporate context and intent targeting
Drive more ad revenue and take back the Internet
There's a stacked deck against ad monetization. You either use an imperfect third-party vendor like GAM or spend years building your own ad platform. Enter Kevel. Use us to easily make the most of your direct-sold ad units, so you can take back your revenue, data, and UX.
Discover how Kevel helps traditional publishers grow
Get started building the exact ad platform you want in just weeks
Kevel is a great partner, and we recommend them to anyone building a custom ad platform.Chief Digital Officer, Bed Bath & Beyond