Drive more revenue from your direct-sold ads

Kevel's APIs make it easy for traditional ad publishers to enhance their direct-sold ad program.

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"GAM works for programmatic ads. But for everything else, use Kevel."

Director of Ad Engineering, Edmunds

Expand your direct-sold ad program with non-standard ad units and first-party data targeting

Want to monetize with native ads, first-party data, and contextual targeting - but finding it hard to do with GAM? Use Kevel to integrate these capabilities while keeping GAM as your main ad server.

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Justify higher CPMs with innovative ad units and valuable targeting options

  • Target using first-party data, intent, context, and more
  • Bypass ad blockers - opening up 20%+ more impressions
  • Privacy-first. No ad tags or cookies
  • Flexibility to serve native ads, sponsored listings, and more
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Native ads

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Server-side banner ads

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Sponsored listings

Drive new revenue on your terms, without having to build the tech from scratch

Fast response times

We average 28ms

Privacy-first

No cookies or JS tags

Fully white-labeled

The front end is all you

Bypass ad blockers

Users don't mind native ads

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When third-party cookies go away, your revenue could too. The time to act is now.

  • Start monetizing your first-party data
  • Owning your ad product means you make the rules
  • Sell native ads that advertisers will pay more for
  • Easily incorporate context and intent targeting

Drive more ad revenue and take back the Internet

There's a stacked deck against ad monetization. You either use an imperfect third-party vendor like GAM or spend years building your own ad platform. Enter Kevel. Use us to easily make the most of your direct-sold ad units, so you can take back your revenue, data, and UX.

Discover how Kevel helps traditional publishers grow


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Get started building the exact ad platform you want in just weeks

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Kevel is a great partner, and we recommend them to anyone building a custom ad platform.
Chief Digital Officer, Bed Bath & Beyond