Drive more revenue from your direct-sold ads

Kevel's APIs make it easy for traditional ad publishers to enhance their direct-sold ad program.

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"GAM works for programmatic ads. But for everything else, use Kevel."

Director of Ad Engineering, Edmunds

Expand your direct-sold ad program with non-standard ad units and first-party data targeting

Want to monetize with native ads, first-party data, and contextual targeting - but finding it hard to do with GAM? Use Kevel to integrate these capabilities while keeping GAM as your main ad server.


Justify higher CPMs with innovative ad units and valuable targeting options

  • Target using first-party data, intent, context, and more
  • Bypass ad blockers - opening up 20%+ more impressions
  • Privacy-first. No ad tags or cookies
  • Flexibility to serve native ads, sponsored listings, and more

Native ads


Server-side banner ads


Sponsored listings

Drive new revenue on your terms, without having to build the tech from scratch

Fast response times

We average 28ms


No cookies or JS tags

Fully white-labeled

The front end is all you

Bypass ad blockers

Users don't mind native ads


When third-party cookies go away, your revenue could too. The time to act is now.

  • Start monetizing your first-party data
  • Owning your ad product means you make the rules
  • Sell native ads that advertisers will pay more for
  • Easily incorporate context and intent targeting

Drive more ad revenue and take back the Internet

There's a stacked deck against ad monetization. You either use an imperfect third-party vendor like GAM or spend years building your own ad platform. Enter Kevel. Use us to easily make the most of your direct-sold ad units, so you can take back your revenue, data, and UX.

Discover how Kevel helps traditional publishers grow

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Get started building the exact ad platform you want in just weeks

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Kevel is a great partner, and we recommend them to anyone building a custom ad platform.
Chief Digital Officer, Bed Bath & Beyond