Ad Tech Insights
IAB Expands Its State Coverage
The story: The IAB Tech Lab has expanded its privacy compliance solutions to include 14 additional U.S. states under what is now called the Multi-State Privacy Agreement (MSPA) U.S. National Section. This agreement, formerly called the U.S. National Section of Global Privacy Platform (GPP), addresses the growing complexity of state-specific privacy regulations.
Without a comprehensive federal privacy regulation in the U.S., managing compliance with individual state laws remains a significant challenge -- one this expansion aims to address. This expansion also comes on the heels of the IAB’s recent launch of the IAB Diligence Platform, a third-party privacy compliance tool designed for digital advertisers, agencies, and publishers.
The takeaway: The IAB Tech Lab’s continuous efforts to update and expand its privacy tools are crucial for helping brands navigate a fragmented landscape. In turn, brands should adopt flexible, future-proof compliance strategies that can adapt to new laws as they emerge. Leveraging tools like the GPP can help ensure that privacy practices not only meet current requirements but also anticipate more stringent regulations down the road.
Extra Industry Insights
- The latest earnings results from Instacart, DoorDash, and Uber show they are strengthening their grocery verticals thanks to retailer partnerships and ad spend.
- Uber CFO Prashantha Mahendra-Rajah told investors that 15% of Uber Eats customers shop the grocery category, and Uber CEO Dara Khosrowshahi shared that, for Uber, ad spend on grocery and retail has more than tripled on a YoY basis.
- According to Brick Meets Click and Mercatus, Walmart captured an all-time high 37% of the U.S. online grocery market as of Q2 2024.
- Instacart is introducing a suite of display ad formats for CPG brands in Canada, including top-of-page display ads, shoppable display and video, customizable shopping pages, and objective-based buying in Ads Manager.
Kevel Catch-Up
PUBLISHED: Kevel Blog “What Is An Open Source Ad Server? The Definitive Guide”
In 2021, the ad server market was valued at $231M, highlighting their critical role in digital advertising operations. To effectively monetize your site or app, it’s essential to understand the different types of ad servers and how they function. This guide defines open-source ad servers -- what they are, examples of open source ad servers, and when it makes sense to use one.
Check out the full blog here.
Keep Learning
WATCH → Programmatic veteran Mike Murray, Head of Programmatic at OMD EMEA, joins John Still in the ExchangeWire office to discuss the evolution of programmatic advertising and the skills needed on the buy and sell sides.
READ → As GARM folds, Rebecca Steward and Luz Corona chart the antagonistic relationship between X owner Elon Musk and his advertisers.
LISTEN → This episode of The Big Story dives inside Publicis’ play to be both an agency and an ad tech company. Plus: the dissolution of GARM and what it means for the future of brand safety. (Listening time: 46:05).
