KEVEL FOR MARKETPLACES
Supercharge your marketplace
Sponsored listings that your advertisers and shoppers will love
The Retail Media CloudTM allows marketplaces of all kinds to give their sellers the ability to promote their goods and services with better performance, auction control, and incremental GMV.
High-performing ads optimize GMV growth and relevancy
Drive incrementality, ROAS, and new-to-brand metrics with sponsored listings, native ads, and other unique ad formats that boost advertiser ROI and increase sales.
Take control of your sponsored listing auctions, driving the high CPCs and value to advertisers.
Set up auctions that work for your ad program, including different rate types and first or second-price auctions. Optimize the auctions for your desired performance, whether that’s clicks, impressions, or revenue.
Scale your advertiser demand and ad unit inventory as your retail media network grows.
Build out direct deals or self-serve advertising for experienced and new advertisers alike. Once your core ad unit is built out, grow further with new and innovative ad units like sponsored brands.
Delight customers with the right targeting that advertisers will pay premiums for.
With out-of-the-box targeting influenced with relevancy scoring data, drive conversions while keeping the shopper experience that users love.
Why Leading Marketplaces Build on the Retail Media Cloud
50 ms latency
Privacy compliant
Never ad blocked
SaaS Pricing
Ad Units
Success stories
Kevel’s APIs provide the core infrastructure for ad serving, targeting, and reporting. Don't reinvent the wheel
"With Kevel, we built a custom ad platform that drove 30% more revenue for our marketplace”
— Director of Ad Engineering, Edmunds
+30%
Revenue Growth
9x
Faster launch than from scratch
“We may be a small marketplace, but with Kevel we quickly built a new revenue stream. It was profitable within one month of launching.”
— Senior Software Engineer
18x
ROI
<50ms
Average response times
"With Kevel we built the exact ad server we wanted. No other solution could provide this flexibility."
— VP of Product, Ticketmaster
10x
Faster MVP launch
$1MM+
In engineering cost savings
Customer testimonials
“It has been useful to not have strictly technical conversations with [Kevel]...sharing how the business is evolving at large has derived a lot of value that transcends pure technology.”
Carlos Paulo
Head of Endless, Retail Media Solutions
“Predictive segments powered by machine-learning models have become very important for us as client's display different behaviors depending on the category with varying frequency of purchase and consideration periods."
Judit Takács Miranda
Head of Digital Marketing
“Kevel has enabled us to rapidly scale, growing monthly iFood Delivery ad revenue by 20x in a single year, and empowering this product to become one of the main EBITDA levers for the company.”
Lucas Sampaio
Senior Business Intelligence Analyst
“With Kevel we build a custom ad platform that drove 30% more revenue for our marketplace.”
Director of Ad Engineering
Edmunds
Strategic guides for marketplace business leaders
Ready to get started?
Talk to an ad platform expert about how to scale your marketplace’s ad business.