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Engineering
Customer Data Platform Architecture: How CDPs Drive First-party Data Digital Marketing
Insights
CDP vs CRM
Insights
RFM (Recency, Frequency, and Monetary Value) Overview
Insights
Retailers are Prioritizing CDPs in 2023
Ad Tech
What is ad tech
Company Highlight
Kevel Named Best Overall AdTech Company in 2022 MarTech Breakthrough Awards Program
Insights
Video Ads: Why They're Taking Over Advertising
Insights
Why an Out-of-the-Box Self-Serve Won’t Work for Retailers
Video
In Conversation: James Avery and Paulo Cunha on Kevel's Acquisition of Velocidi
Company Highlight
Nikhil Raj, founding executive of Walmart Labs, joins Kevel’s Board
Company Highlight
Kevel Acquires Velocidi to Advance Privacy-First Audience Targeting
Intro to Ad Serving
What is Contextual Targeting? The Definitive 2022 Guide
Intro to Ad Serving
What are Ad Auctions? The Definitive 2022 Guide
Insights
Why Subscription Services Should Embrace Ads
Intro to Ad Serving
What is an Open Source Ad Server? A 2022 Guide
Best Practices
How to Keep Safari ITP from Limiting Your Ad Revenue
Targeting Tactics
Implementing Company Targeting with APIs
Company Highlight
Kevel and DanAds join forces to help publishers launch ad platforms
Video
Launching Your Self-Serve Marketplace Platform
Insights
Why Traditional Publishers are Shifting Their Ad Strategy
Best Practices
How to Determine Ad Platform Reporting Offerings
Solutions
Resources
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