Precision that scales, AI that outperforms
Activate and optimize your first-party data across channels with the flexibility, control, efficiency and value of precise decisioning
Unlock the Power Of First-Party Data
Activate your loyalty, purchase and behavioral data through stronger targeting, better monetization and full control in a post-cookie world
Efficient Segmentation
Tailored to Your Business Logic
Kevel gives retailers tools to define and activate high-performing audience segments across channels instantly—without needing a CDP or data science team.
Smarter Personalization
Faster Audience Activation and Optimization
First party data is a strategic advantage but it’s only powerful if its actionable. Kevel gives retailers tools to define and activate high-performing audience segments across channels instantly, without needing a CDP or Data science team.
Quickly test and refine segments in real time targeting the right users at the right time to ensure higher ROAS and fewer wasted impressions on disengaged or already-converted shoppers
Quickly test and refine segments in real time targeting the right users at the right time to ensure higher ROAS and fewer wasted impressions on disengaged or already-converted shoppers
Collect
First-party data collection on your owned platforms.
Segment
Create groups of users with common attributes.
Activate
Target groups on site with ads.
Success Stories
Discover how these brands used Kevel Audience to drive sales more efficiently.
LEROY MERLIN Portugal quickly launched personalization campaigns targeted with Kevel Audience segments to increase conversion rate by 16%.
— Marketing Director, LEROY MERLIN Portugal
10x
Increase in conversion rate
$1MM+
Revenue per Session (RPS)
“Predictive segments powered by machine-learning models have become very important for us as client's display different behaviors depending on the category with varying frequency of purchase and consideration periods."
— Judit Takács Miranda, Head of Digital Marketing
3x
More Conversion Rate
When compared to remarketing segments previously used in Meta.
“Tapping into our first-party data not only maximizes the efficiency of our paid media efforts aimed at retention but also unlocks a treasure trove of opportunities within our own customer base like granular email marketing which we’re just starting to explore.”
— Rafael Costa, Growth & Acquisition Lead, Mercadão
+13%
Conversion Rate
+83%
ROAS
Ready to get started?
Talk to one of our experts today. Learn how The Retail Media Cloud® can supercharge your retail media network or review our documentation.