Our CDP (Customer Data Platform) provides first-party data collection and segmentation for audience activation and personalization, all deployed on a private infrastructure.
At LEROY MERLIN Portugal, one of our major goals is to personalize our messages to the customer. Kevel Audience allows us to study and work on our own data with simplicity, autonomy and in detail according to our needs.
Working with the Audience team has been key to the success of the experiment for us. (...) Kevel's audiences add targeting capabilities that other providers don't.
With Kevel Audience, we managed to create audiences that make our campaigns have the best possible performance, optimizing the value of the investment made…
With ready-to-launch ecommerce strategies, our predictive modeling AI helps find the ideal customer for each campaign, on or offsite, to drive higher revenue.
With ready-to-go integrations with common platforms like Google and Facebook, plus webhooks to custom destinations, we're prepared to gather and ship your audiences where they need to go.
LEROY MERLIN Portugal launched personalized campaigns targeted with Kevel Audience segments to increase conversion rate by +16%.