Helping brands take back the Internet since 2010

Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more. We are committed to helping publishers drive new revenue and take back the Internet from ad tech giants like Google, Amazon, and Facebook.  

Grow your business with our award-winning product and team's Hottest Ad Tech Company (2021)
Best Monetization Platform (2021)
MarTech Best Overall Ad Tech Company (2022)
AdExchanger Best Publisher Tech (2020) Best Workplaces
SaaS Awards - Best SaaS Platform
Most Innovative Company of the Year
Titan Awards - Best B2B Software
G2Crowd Top Ad Serving Tech
TBJ's Best Places to Work Best Place to Work
Company of the Year
Business Intelligence Company of the Year
Top API Innovator (2019)
Stratus Award Finalist for Cloud Computing
Best in Biz Gold Winner
Software of the Year
Cloud Awards Finalist - Best SaaS Platform (2019)

Feel confident working with an industry-certified partner

AWS Select-Tier Tech Partner

Approved Google Ad Technology Provider

Official IAB Member

Soc 1 Type II Certified

Meet the Leadership Team

James Avery

James Avery is the founder of Kevel and serves as its CEO. He was the co-founder of TekPub, which helped developers learn from high-quality screencasts. He has been writing code and starting companies for the past 20 years, while also writing books for O'Reilly, Wrox, and Microsoft Press. Additionally, he serves as an advisor to startups including Blockthrough, Lazarus, and more through TechStars MetLife Accelerator.

Chessy West

Chessy West is Kevel's CFO. Prior to Kevel, Chessy was a founding member of United Income, a fintech investment management startup that sold to Capital One. Before that, she was at HelloWallet, a SaaS fintech startup that sold to Morningstar. Chessy holds a Bachelor's in Commerce from the University of Virginia and an MBA From Georgetown University. Outside the office, you can find Chessy spending time with her husband and three kids.

Tim Ewald

Tim Ewald has spent the last 30 years building distributed software systems to solve problems in a wide range of domains, including image analysis, content management, video processing, databases, and ad tech. He brings his experience as an engineer, architect, and engineering manager to Kevel, where he is responsible for the entire cloud platform. Tim is an author and conference speaker, who holds a Bachelor's in Computer Science from Hampshire College. Outside of the office, he builds furniture using hand tools.

Tushar Kirtane

Tushar Kirtane is responsible for leading Kevel's product strategy. Prior to Kevel, Tushar was Director of Revenue for Pocket where he grew revenues through product & partnerships from 0 to over $15M. Tushar holds a Bachelor’s in Biomedical Engineering and an MBA, both from Duke University. Outside of work, Tushar once had the top post on /r/pizza and lives in North Carolina with his wife & two kids.

Sandy Grason

Sandy Grason has spent her career building lean, agile, high-performing teams. Prior to joining Kevel, Sandy was the Senior Director of Software Development at Charter Communications where she was responsible for the strategic direction and management of the backend video software development. Sandy is a former CEO, business strategist, consultant, published author, serial entrepreneur & mentor, lover of chocolate, movies, skiing & shoes (not necessarily in that order).

Our Story

Kevel began as Adzerk in 2010 when software engineer James Avery wanted better tech for managing his network’s ads. While initially being JavaScript-based, Kevel quickly focused on server-side API ads as the future of the Internet.

Soon, Kevel offered not just an API ad server, but infrastructure tools for companies to build their own ad products. Now, Kevel's product is a suite of APIs aimed at helping you drive revenue and take back the Internet from the ad tech giants.

Our Values

Kevel is an inclusive workplace. We are mothers, fathers, veterans, students, LGBTQ, immigrants with one goal in common — we want to help you take back the Internet from the ad tech giants.

  • Make the Internet a better place. We help innovative brands build user-friendly, privacy-focused ad platforms.
  • Be open. We are dedicated to open source and sharing our knowledge.
  • We are all adults. We reject micromanagement and trust our employees.
  • We delight our customers. We strive to delight our customers - and our customers' users.
  • Embrace diversity. We fight to empower underrepresented groups.
  • Deliver innovation. We maintain a culture of engineering and creative problem solving.
  • Always be crushing. We focus on delivering value and crushing it.



San Francisco