Audience is powered by AWS solutions

Audience's mission is to help ecommerce brands gain a deeper understanding of their customers. We offer a first-party customer data platform (CDP) deployed on a dedicated Amazon Web Services Account.

Why Amazon Web Services?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully-featured services from data centers globally. Millions of customers—including the fastest-growing startups, large enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. As a new product committed to agility, Kevel Audience knew it needed to focus on product development, not on operating infrastructure. Audience adopts an Amazon Web Services (AWS) stack to operate its infrastructure, differentiating itself from the competition with a privacy-first approach to data—a rare benefit among digital marketing ecosystems. Kevel Audience is an approved AWS Partner on the Software provider path, working together to provide innovative solutions, solve technical challenges, win deals, and deliver value to our mutual customers.
🚀 Fast set-up
AWS automation enables Audience to set up a new customer in less than an hour with minimal engineering intervention.
🔒 Privacy-first
There is a dedicated AWS account for each of our customers, and the Audience CDP is deployed in each customer's specific infrastructure. Maximize conversion rates and ROAS

How it works

Audience leverages a multitude of AWS services to instantiate their product. Automation and programmatic configurations facilitate operations, while ensuring scalability, without requiring a dedicated infrastructural team.

CDP Architecture AWS

Case study

See how Audience uses AWS RDS to optimize product development and optimization.
AWS enables businesses to exist that otherwise would not. Without RDS, we’d need a dedicated team for maintaining our databases. We would need people on call all the time. AWS enables us to sleep better at night.
— Tiago Sousa, Audience
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E-Commerce ROAS


Database costs

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Automate campaign management. Automate growth.