We’re happy to announce the launch of our new custom template builder tool, available today to all customers.
This builder makes it easy to create new custom templates for native ads within the Kevel UI.
These custom templates (also known as "creative templates") contain the unique fields that compose your native ad (CTA, image, headline, custom parameters, etc), and which you then select as the "format" when you make an individual ad in the UI.
Previously, our customers created native ads in 1 of 2 ways:
These methods are not ideal.
With the first approach, the set-up is complex for ad operations and prone to error.
And the second option requires engineering help to create the custom template, which can slow down integrations.
Our new custom template builder solves both of these pain points.
With the launch of this new tool, now:
For more detailed instructions, here are our KB docs. Meanwhile, below provides a high-level overview.
First, you’ll want to identify the data you need to construct your native ad unit. This is information that will be passed in the Kevel JSON ad response, and which you then parse and insert into your system.
Next, go to Studio within the Kevel app and create a new custom creative template. Previously, this step could be done only through the API.
Then, populate the template with just the pre-identified fields you need to serve the ad.
(And make sure that the field names align with the terms your system expects when processing Kevel’s JSON ad response.)
Finally, when you go to create an individual native ad within the Flights page, choose this template. All the fields you picked will appear, making it simple to upload a new ad without relying on the metadata field.
This feature helps Kevel customers quickly design and launch new native ad units. It’s the first offering within Kevel Studio, a template builder that will cover additional use cases in the future.
To get access to the builder, any Kevel user with admin permissions will be able to turn on Studio for themselves or other admin / editor users in their network.