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Kevel Wins “Best Overall AdTech Solution” Designation in 2025 MarTech Breakthrough Awards Program

Jenn Choo
Jenn Choo
Updated on
August 14, 2025
Company Highlight

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World

DURHAM, N.C., August 14, 2025 – Kevel, the leading retail media technology provider, today announced its Retail Media Cloud® has been named “Best Overall AdTech Solution” in the 8th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales and advertising technology industry today.

Kevel’s Retail Media Cloud® is an API-based SaaS solution for retailers that helps them to build in-house differentiated retail media networks (RMN)s in one platform, enabling them to offer the best mix of data targeting, ad formats and measurement without compromising brand, data assets and shopper experience. Kevel’s full-stack solution helps retailers launch an in-house RMN faster than building one from scratch.

The breakthrough solution is powered by the Kevel Ad Server, Kevel Audience and Kevel Console for launching targeted, attributable, customizable ad formats. The Kevel Ad Server offers Advanced ML and AI for total control over ad forecasting, management, decisioning, reporting and catalog ingestion. Kevel Audience is an AI audience segmentation tool that harnesses first-party data into a single customer view for segmentation, audience activation, and ad personalization. The Kevel Console offers an omnichannel campaign management user interface with AI automation features and self-service capabilities to help immediately scale the RMN.

“We’re grateful for this recognition from MarTech Breakthrough. We spotted a gap and worked with customers to develop the Retail Media Cloud to be a solution that could help retailers to truly differentiate with the scale, precision and control that they’d been lacking,” said James Avery, CEO of Kevel. “What sets us apart is a commitment to transparency and retailer autonomy. We don’t insert ourselves as intermediaries or compete for media dollars. Instead, we power our customers with the building blocks to launch and scale RMNs on their own terms.”

The MarTech Breakthrough Awards program is dedicated to recognizing the standout innovators, leaders and visionaries in the global marketing, sales and advertising technology industries. From marketing automation and customer experience to AdTech, SalesTech, performance marketing, RevOps, analytics, content marketing and beyond, for nearly a decade the awards have honored breakthrough solutions across the full MarTech spectrum. The 2025 program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry.

“Leading companies that use Kevel stand out to advertisers with their owned, differentiated, AI powered retail media network. Retail media is booming, but advertisers are more selective than ever. One of the biggest challenges is the inability for multi-channel retailers to utilize their own sophisticated data models, algorithms, and ML capabilities within ad serving environments,” said Steve Johansson, Managing Director at MarTech Breakthrough. “Kevel offers a one-stop solution for retail media operations, from self-serve capabilities to ML-based audience segments, that helps retailers build a robust retail media infrastructure, drive significant ROI, and create diverse, multi-brand ad businesses. Congratulations to the entire Kevel team for winning our ‘Best Overall AdTech Solution’ award for 2025.”

About Kevel

Kevel is revolutionizing retail media with its AI-powered, API-first Retail Media Cloud®, empowering retailers, marketplaces, and eCommerce platforms to build, level up, and scale custom ad networks while maintaining full control of their first-party data. By offering unparalleled flexibility in ad serving, audience segmentation, and self-serve capabilities, Kevel enables businesses to launch impactful retail media programs in weeks, not years.

Kevel's mission is rooted in the belief that every digital retailer should have the tools to create their own tailored ad platform, comparable to industry leaders like Amazon. Harnessing the power of AI for data-driven decision-making, Kevel has helped leading brands such as Chewy, The Home Depot, Dollar General, John Lewis, Sonae,  Lyft, El Corte Ingles, Slickdeals, and others launch impactful retail media networks—fostering innovation and unlocking new revenue opportunities.  With Kevel, businesses can differentiate their ad programs, maximize their share of media dollars, and take control of their retail media destiny. Discover the power of customization and performance at www.kevel.com.

About MarTech Breakthrough

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com

Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.

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