TouchTunes integrates both direct-sold and programmatic ads into their jukeboxes.
TouchTunes is the largest in-venue interactive music and entertainment platform. Their pay-for-play digital jukeboxes can be found in over 75,000 bars and restaurants in North America and Europe.
So TouchTunes turned to Kevel’s server-side APIs, which provided the flexibility needed to build their ideal DOOH ad product in just weeks.
TouchTunes’s ad platform comprises multiple ad units, including direct-sold interactive ads, on-screen banner ads, and RTB pre-roll video ads.
Users can see these promotions on TouchTunes’s jukeboxes, and the ads are engaging and hard-to-miss. Advertisers love these highly-visible, interactive ad units, and they pay premiums to purchase them.
Traditional DOOH ad platforms have limited targeting capabilities, but TouchTunes uses Kevel to offer an impressive array of targeting controls, including geography, day parting, music genre, and more.
Using Kevel’s APIs, TouchTunes built a proxy server that requests ads from Kevel, caches them, and then sends them to the right jukeboxes as needed.
With Kevel, TouchTunes also has a one-stop ad server for both direct-sold ads and programmatic demand.