New Product - Kevel Relay
Learn more Build your ideal programmatic tech stack with Relay's APIs.
eCommerce ›
Klarna
Native product ads
Slickdeals
Sponsored listings
Yelp
In-product marketing
Ticketmaster
Personalized event promotions
Chairish
Peer-to-peer promoted listings
See all customers ›
Ad Platform Academy
Browse content Insights on how to launch your ad business
Build your ideal programmatic stack
Whether you're a traditional publisher, a DOOH media owner, or a podcast platform, Relay's APIs give you control over how you monetize, allowing you to drive more revenue.
One API call. Thousands of possibilities.
100% neutral auctions
We don't own demand
Robust filtering
Requests by geo and more
Partner toggling
Easily toggle demand sources
Creative controls
Manual controls and restrictions
When you create the rules, you control your revenue.
Relay acts as a layer between your ad server and your demand partners, giving you more control over who wins what and why.
Why use Relay to manage your demand partners?
curl -H 'Content-Type:application/json' \
-X POST \
-d '{"placements":[{
"divName":"div1",
"networkId":23,
"siteId":667480,
"adTypes":[5]}],
"user":{"key":"abc"}}' \
\
https://e-23.adzerk.net/api/v2{ "user": { "key": "abc" },
"decisions": {
"div1": {
"adID": 1234567,
"creativeID": 7654321,
"flightID": 9876543,
"campaignID": 3456789,
"clickURL": "https://e-123.kevel.com...",
"imageURL": "https://e-123.kevel.com...",
"height": 250,
"width": 300,
...
}
}
}Server-side auctions
No ad tags or cookies - improving privacy and load times
Direct DSP integrations
Connect to SSPs, exchanges, and DSPs
Easy demand toggling
Turn on/off demand partners in seconds
Creative controls
You decide what ad creatives can and can't appear
Robust filtering
Easily filter bids by geo, price floors, keywords, and much more
Complete transparency
Relay supports full log shipping for auction monitoring
Transparent pricing without rev share
We're not another middleman looking to take a cut of your revenue. Simple usage-based costs no matter your CPMs.
