relay

Build your ideal programmatic stack

Whether you're a traditional publisher, a DOOH media owner, or a podcast platform, Relay's APIs give you control over how you monetize, allowing you to drive more revenue.

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Kevel Example Ad Solution
Kevel Example Ad Solution
Kevel Example Ad Solution
Kevel Example Ad Solution
Kevel Example Ad Solution
Kevel Example Ad Solution

One API call. Thousands of possibilities.

100% neutral auctions

We don't own demand

Robust filtering

Requests by geo and more

Partner toggling

Easily toggle demand sources

Creative controls

Manual controls and restrictions

When you create the rules, you control your revenue.

Relay acts as a layer between your ad server and your demand partners, giving you more control over who wins what and why.



Build your custom programmatic stack with Relay's APIs. Whether you're a traditional publisher, a DOOH media owner, or a podcast platform, Relay gives you control over how you monetize.

Why use Relay to manage your demand partners?

Request
curl -H 'Content-Type:application/json' \
  -X POST \
  -d '{"placements":[{
  "divName":"div1",
  "networkId":23,
  "siteId":667480,
  "adTypes":[5]}],
  "user":{"key":"abc"}}' \
  \
  https://e-23.adzerk.net/api/v2
Response
{ "user": { "key": "abc" },
  "decisions": {
    "div1": {
      "adID": 1234567,
      "creativeID": 7654321,
      "flightID": 9876543,
      "campaignID": 3456789,
      "clickURL": "https://e-123.kevel.com...",
      "imageURL": "https://e-123.kevel.com...",
      "height": 250,
      "width": 300,
      ...
    }
  }
}

Server-side auctions

No ad tags or cookies - improving privacy and load times

Direct DSP integrations

Connect to SSPs, exchanges, and DSPs

Easy demand toggling

Turn on/off demand partners in seconds

Build your custom programmatic stack with Relay's APIs. Whether you're a traditional publisher, a DOOH media owner, or a podcast platform, Relay gives you control over how you monetize.

Creative controls

You decide what ad creatives can and can't appear

Robust filtering

Easily filter bids by geo, price floors, keywords, and much more

Complete transparency

Relay supports full log shipping for auction monitoring

Transparent pricing without rev share

We're not another middleman looking to take a cut of your revenue. Simple usage-based costs no matter your CPMs.  

Build your custom programmatic stack with Relay's APIs. Whether you're a traditional publisher, a DOOH media owner, or a podcast platform, Relay gives you control over how you monetize.
Case Study

Discover how Inskin used Relay to open up new revenue


Want a personalized demo?

Learn more about how Kevel Relay can help you run neutral unified auctions