What's included
An insertion order is one final step in securing your direct deals with advertisers. It outlines things like campaign start/end date, ad units, targeting, impressions, pricing, and cost. Use the insertion order as the legally binding way to align you and the advertisers' goals.We've provided this template to help you get started. You could use this or create a web version. Make sure to customize it for your business needs!
- What roles will make or break your ad platform's success
- A breakdown of why each one is needed
- Ideas for how to build out each team