Ad Servers - Build, Buy, or Use Ad APIs?

You have a vision of launching a high-revenue, innovative ad product (or scaling your homegrown solution). Perhaps you've already looked at Google Ads Manager and realized it's not flexible enough for your needs. The only alternative appears to be building it yourself, from scratch.

But does it really make sense to build this entire ad tech stack yourself?

This eBook will look into when it does — and when you should instead use ad serving infrastructure APIs to speed up the build process. You'll learn: