eBook

Ad Servers - Build, Buy, or Use Ad APIs?

September 30, 2022

Free download

PDF

Kevel ebook

You have a vision of launching a high-revenue, innovative ad product (or scaling your homegrown solution). Perhaps you've already looked at Google Ads Manager and realized it's not flexible enough for your needs. The only alternative appears to be building it yourself, from scratch.

But does it really make sense to build this entire ad tech stack yourself?

This eBook will look into when it does — and when you should instead use ad serving infrastructure APIs to speed up the build process. You'll learn:

  • The hidden costs of building your own ad server
  • The pros and cons of launching an ad platform
  • How ad APIs can cut down build time by 90%