Retail media and grocery stores go together like peanut butter and jelly. Even as inflation thins margins, your ad business can act as a counterweight by offering a secondary revenue stream.
Scaling your retail media platform is likely on your road map, but is your existing structure the most sustainable – and profitable – option?
If you’re using something out of the box, like a third party ad server, you’re wasting money on upsell and middle-man fees, and missing out leveraging first-party data and unique ad offerings to their fullest ability.
On the other hand, if you’ve built a homegrown platform, you’re wasting resources on fixing bugs and constant maintenance that could be put towards scaling.
This guide takes a deep dive into:
4 key considerations for scaling your retail media program
Anatomy of a top grocery ad platform
Checklist for getting started