Grow Your Digital Grocery Business with ad APIs

Retail media and grocery stores go together like peanut butter and jelly. Even as inflation thins margins, your ad business can act as a counterweight by offering a secondary revenue stream. Scaling your retail media platform is likely on your road map, but is your existing structure the most sustainable – and profitable – option?

If you’re using something out of the box, like a third party ad server, you’re wasting money on upsell and middle-man fees, and missing out leveraging first-party data and unique ad offerings to their fullest ability.

On the other hand, if you’ve built a homegrown platform, you’re wasting resources on fixing bugs and constant maintenance that could be put towards scaling.This guide takes a deep dive into: