Whitepaper

Powering a Programmatic Revolution Through APIs

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November 4, 2022
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Free download
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Doc

What's included

Introducing Kevel's suite a programmatic APIs: Relay. We built Relay because we believe publishers should control their own monetization. They shouldn’t be forced to use an undifferentiated tech provider and pay a fee on their own revenue. They also don’t need to fork over millions of dollars to build or acquire their own tech.

Kevel’s Relay APIs allow publishers to build their ideal programmatic tech stack. With Kevel Relay, you can unify, control, and mediate every auction across all of your demand. Use Relay to:
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What roles will make or break your ad platform's success
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A breakdown of why each one is needed
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Ideas for how to build out each team
Relay Whitepaper