Kevel and Blue Triangle Announce Strategic Partnership to Supercharge Retail Media Efficiency and Digital Experiences

Durham, North Carolina, December 3, 2025 - Kevel, the leader in AI-powered retail media networks with its innovative Retail Media Cloud®, is excited to announce a strategic partnership with Blue Triangle, a pioneer in customer journey optimization and friction analysis for eCommerce businesses. Together, the two organizations aim to reinvent how retailers and marketplaces optimize their ad performance while eliminating friction in the customer journey, driving unmatched results for advertisers and maximizing revenue potential.

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Why This Partnership Matters:

This collaboration combines Kevel's advanced ad-serving capabilities with Blue Triangle's expertise in pinpointing, quantifying and resolving costly friction points within digital experiences. The integration will empower businesses to not only monetize their platforms more effectively but also enhance the user experience for advertisers and shoppers alike, ensuring higher return on ad spend (ROAS) and maximizing customer satisfaction.

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Key Benefits of the Partnership:

1. Seamless Ad Campaign Optimization
   Retail media networks powered by Kevel can now leverage Blue Triangle’s insights into customer behavior and friction to fine-tune ad placements and improve ad effectiveness. Removing digital obstacles leads directly to higher conversion rates for advertisers.
2. Enhanced Revenue and ROI for Publishers
   Blue Triangle quantifies lost revenue caused by friction, while Kevel helps retailers recover this potential revenue through improved ad targeting and personalization powered by first-party data. Together, we ensure that every ad dollar spent delivers maximum impact.
3. Better Customer Experiences
   Kevel’s AI-driven Retail Media Cloud® delivers personalized and relevant ads, while Blue Triangle ensures these experiences are effective and smooth, reducing frustration during critical conversion moments. This combination creates a frictionless user journey and positive brand interactions.
4. Actionable Data at Your Fingertips
   The partnership provides businesses with enhanced data visibility—combining Kevel’s advanced ad reporting with Blue Triangle’s diagnostic tools—allowing for smarter decision-making and faster resolution of performance bottlenecks.
5. Future-Proof Solutions
   By bringing together Kevel’s flexible API-based infrastructure with Blue Triangle’s advanced monitoring capabilities, retailers and marketplaces gain a future-proof system for scaling their ad operations and digital performance optimization.

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A Continued Commitment to Innovation and Client Success

“By partnering with Blue Triangle, we’re doubling down on our commitment to helping our clients achieve superior outcomes,” said James Avery, Founder & CEO at Kevel. “Combining Kevel’s best-in-class ad-serving technology with Blue Triangle’s ability to identify and eliminate costly digital friction ensures retail media networks deliver maximum ROI and seamless customer experiences.”

“Blue Triangle’s mission is to take the friction out of digital experiences, and we’re thrilled to extend this philosophy into retail media networks through our partnership with Kevel,” said Lance Buchholz, Chief Revenue Officer at Blue Triangle. “Together, we’re helping businesses drive conversions, reduce revenue loss, and create ad channels that deliver results for everyone involved.”

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Unlock the Potential of Retail Media and Digital Experience Optimization

This partnership opens up a world of possibilities for retailers, marketplaces, and brands aiming to stay competitive while meeting the evolving needs of today’s ad-driven economy.

To learn how Kevel and Blue Triangle's combined solutions can maximize your ad revenue and digital experience, visit kevel.com and bluetriangle.com.