Copenhagen — June 2, 2026 — Kevel, the leading provider of retail media infrastructure through its Retail Media Cloud®, today announced that Scandinavian Airlines (SAS) has selected Kevel to power its new digital commerce media network. The partnership will enable SAS to deliver personalized, relevant advertising placements across its global digital ecosystem, including mobile apps and desktop platforms.
"In today’s world, travelers want convenience and expect personalized, relevant experiences throughout their journey," said James Avery, Founder and CEO of Kevel. "By deploying The Retail Media Cloud®, SAS can now activate their unique first-party data to deliver relevant content to both travelers and advertising partners, while maintaining complete control over their data and user experience."
The SAS media network will leverage Kevel's comprehensive suite of products:
- Kevel Ad Server: Flexible API-based ad serving enabling SAS to manage all owned inventory across mobile and desktop in one unified platform
- Kevel Audience: AI-powered audience segmentation.
- Kevel Console: Omnichannel campaign management interface with self-service capabilities for advertisers and brand partners
This infrastructure enables SAS to deliver sponsored placements, native advertising, and integrated brand experiences throughout the traveler journey.
“Cultivating deep relationships with millions of travelers across Scandinavia and beyond, has given SAS unparalleled insights into travel intent, preferences, and behavior,” said Michaela Hermans, VP eCommerce at Scandinavian Airlines. “With Kevel, we can now activate this valuable first-party data to build a true partnership ecosystem where hotels, tourism boards, car rental companies, and lifestyle brands can reach engaged, high-intent audiences in meaningful ways"
“This partnership allows us to deliver personalized, relevant offers from the right partners at the right moments, whether our customers are dreaming about their next destination, booking their flight, or exploring a new city. Launching our digital commerce media platform and powering it with Kevel provides a new way for us to add value to the complete travel experience for customers and advertiser brands, while creating sustainable revenue growth for SAS.”
About Kevel
Kevel is revolutionizing retail media with its AI-powered, API-first Retail Media Cloud®, empowering retailers, marketplaces, and eCommerce platforms to build, level up, and scale custom ad networks while maintaining full control of their first-party data. By offering unparalleled flexibility in ad serving, audience segmentation, and self-serve capabilities, Kevel enables businesses to launch impactful retail media programs in weeks, not years.
Kevel's mission is rooted in the belief that every digital retailer should have the tools to create their own tailored ad platform, comparable to industry leaders like Amazon. Harnessing the power of AI for data-driven decision-making, Kevel has helped leading brands such as Chewy, The Home Depot, Dollar General, Sonae, Lyft, El Corte Ingles, Slickdeals, and others launch impactful retail media networks – fostering innovation and unlocking new revenue opportunities. With Kevel, businesses can differentiate their ad programs, maximize their share of media dollars, and take control of their retail media destiny. Discover the power of customization and performance at www.kevel.com.
About Scandinavian Airlines
SAS, Scandinavia's leading airline since 1946, operates a global hub at Copenhagen Airport (CPH), complemented by hubs in Oslo (OSL) and Stockholm (ARN).
Our mission is to connect Scandinavia with the world and the world with Scandinavia. Each year, SAS serves more than 25 million passengers and transports 55,000 tons of cargo to 135 destinations across Europe, the USA, and Asia. With a relentless focus on operational excellence, SAS ranks as one of the most punctual airlines in Europe and the world. Together with a passionate workforce of over 10,000 colleagues, we collaborate with partners and customers to drive transformative changes in aviation. We are committed to significantly reduce CO₂ emissions from our flight operations in line with international aviation climate frameworks, embodying the visionary spirit of our founders: “To move from the old to what is about to come, is the only tradition worth keeping.”
SAS joined SkyTeam in September 2024, and together with our partner airlines, we offer a wide network worldwide.
For more information, visit our website at www.flysas.com or follow us on social media for the latest updates and promotions.
