New partnership will support faster innovation across Tesco Media’s digital advertising capabilities
London, 12th October 2026: Tesco Media today announces a new partnership with API-first ad infrastructure provider Kevel, strengthening the technology behind its advertising proposition and giving brands greater flexibility to connect with Tesco customers.
Kevel’s technology powers Tesco Media Ad Manager, a new client-facing platform designed to make planning, booking, measuring and optimising media simpler, more connected and more useful for brands. The technology will play a central role in helping Tesco Media deliver a seamless experience as it continues to develop new advertising formats and capabilities across its digital channels.
The partnership is the latest step in Tesco Media’s investment in making retail media simpler, more effective and more connected for advertisers. By combining Tesco’s first-party customer insights with Kevel’s flexible technology, Tesco Media will be able to develop and launch advertising products more quickly, while maintaining control over customer information and how advertising appears across Tesco’s channels.
For advertisers, this will enable more relevant audience targeting and greater flexibility across formats including sponsored product listings, shoppable display and video, as well as advertising within Scan As You Shop.
It will also allow Tesco Media to respond more quickly to changing advertiser needs and key retail moments, helping brands reach the right audiences with relevant messages throughout the shopping journey.
Stacy Gratz, Revenue and Growth Director at Tesco Media, said: “Retail media works best when it creates value for customers as well as advertisers. This partnership gives us greater flexibility to build advertising experiences around how our customers actually shop, while making it easier for brands to use Tesco’s scale and customer insights effectively.
“Kevel’s technology will help us move faster, develop new capabilities and continue evolving Tesco Media around the needs of our advertisers and customers.”
James Avery, Founder and CEO of Kevel, added:“Tesco has a clear vision for the role retail media can play for both its customers and advertising partners. We’re proud that Kevel’s technology will support Tesco Media as it builds the next generation of its advertising proposition, giving its team the flexibility to innovate and develop new experiences at scale.”
Tesco Media reaches millions of customers every week and enables advertisers to use Tesco’s first-party insights to better understand audiences and deliver more relevant campaigns. Customer information will continue to be managed in line with Tesco’s own security, privacy and compliance standards.
Kevel’s technology is being introduced across Tesco Media in phases, with the first advertising placements already live and further capabilities planned across Tesco’s digital ecosystem.
About Tesco Media
Tesco Media is the ultimate media partner to brands. Built on customer insight from over 24 million Clubcard holders, Tesco Media helps brands and agencies connect meaningfully with customers, drive effectiveness and grow at the point of purchase through online, in-store and offsite media.
About Kevel
Kevel powers top retail and commerce media networks globally. By combining technology, expertise, and support, Kevel helps each business build a media network around its unique goals. This enables them to create differentiated media experiences, unlock new revenue streams, and scale in an AI-first world. Built API-first, Kevel combines the speed of buying with the control of building. Companies can use Kevel's transparent AI or bring their own data and models, giving them the flexibility to evolve their media business as customers, advertisers, and market opportunities change. The result is a media network that launches quickly, adapts continuously, and scales revenue over time.
