Server-side ad monetization is the future

Kevel's ad APIs make it easy to monetize with ads delivered server-side, not through imperfect ad tags

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Build A Server-Side Ad Insertion Platform | Kevel

"GAM was a disaster for us. Slow and inflexible. Kevel's server-side approach is the only way to go."

Director of Ad Engineering, Edmunds

More and more publishers are recognizing the flaws of tag-based ad servers like GAM

Traditional ad servers are broken. They are slow, inflexible, ad-blocked, and not privacy-focused. Overcome these limitations by moving server-side, giving you full control over the user experience.


Server-side ad serving addresses all the limitations of tag-based ad solutions

  • Speed up your site and app. Average response times are 28ms
  • Get around ad blocking - opening up 30% more revenue
  • Privacy-first. No ad tags or cookies
  • Flexibility to serve unobtrusive native ads using first-party data

Personalized content


Server-side banner ads


Native ads

Drive new revenue on your terms, without having to build the tech from scratch

Fast response times

We average 28ms


No cookies or JS tags

Fully white-labeled

The front end is all you

Bypass ad blockers

Users don't mind native ads


When third-party cookies go away, your revenue will too. Act now to save it.

  • Easily build your own walled ad garden
  • Free yourself from big ad tech's whims
  • Go from a 50% ad tech middleman tax to 0%
  • Charge CPMs much higher than RTB banner ads

Own your ad program top to bottom

Don't cede control of your capabilities and revenue to a third-party. With Kevel, you can build an ad platform you have full control over, including who advertises, pricing, the look of the ad, and more.

Ad serving APIs and SDKs cut down build time by 90%

Built with Kevel

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Kevel is a great partner, and we recommend them to anyone building a custom ad platform.
Chief Digital Officer, Bed Bath & Beyond