DECISIONING

Serve your ads on your terms

A decision engine that’s made to fit your specific ad serving needs.
Kevel Decisioning

Server-side ad serving for an improved site experience

API Quickstart
Fast load times
Server-side ads aren't slowed down by ad tags, improving the customer browsing experience and eliminating jumpy content.
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Relevant ads
Server-side ads utilize first-party data which means better, more relevant ads for users.
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Higher revenue
Server-side ads can help publishers unlock untapped revenue by monetizing ad blocked users.

The right creative for the right user at the right price

See fast load times, relevant ads, and higher revenue from custom auctions.

Kevel Marketplaces Sponsored Listings

Right creative

Your creatives should be as unique as your business. With custom creatives, our decisioning always selects the right creative for your available ad space.
Kevel Marketplaces Sponsored Listings

Right user

Our algorithms select the right user in audience segments based on their previous behavior, the context of their experience, what ads they’ve seen recently, ad relevance scoring, and what they are likely to do in the future.
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Kevel Right Price

Right price

With first and second price auctions, or guaranteed pricing, you get control over how you earn ad revenue.

No more worrying about under or over delivery

Your ads are paced the way you want them, giving you control over when and how they serve.

Case Study

Discover how Blockthrough saw fill rate improved by 12% and revenue for its publishing clients by 10%

Klarna launches a comprehensive ad platform to expand access to ad products and boost campaign volume revenue for partners

Kevel's APIs help Europe's highest-valued private fintech company launch and maintain a streamlined ad platform that's uniquely Klarna.
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Target

key audience segments

Optimize

via Klarna’s CPM bidding model

Manage

performance with real-time reporting
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"We chose a backend API solution because minimizing ad latency was important to us. We’re seeing less than 100ms response times with Kevel — an order of magnitude faster than other ad servers."

Eugene Faynberg, VP of Ad Operations

Trusted by innovators around the world

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Talk to an ad platform expert about scaling your ad business.
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