We’re excited to announce that May 25th marked Kevel’s first appearance in ExchangeWire’s annual Industry Review. Kevel Founder & CEO James Avery joined the impressive lineup of industry-leading experts in offering valuable insights on the future of the market in this year’s ExchangeWire collaboration.
Kevel’s contribution, “How to Thrive Beyond Recession: Own Your Tech”, tackled one of this year’s five themes: the economy. As talk of economic downtown continues to make headlines, teaching businesses how to better equip themselves with owned tech was at the forefront of Kevel’s messaging.
“The pandemic caused an unprecedented spike in online traffic, with US retail e-commerce revenue surging 28% in 2020. But as the digital landscape levels out and recession continues to loom, the ad revenue generated from quick and easy fixes that once worked; like legacy media partners and managed service providers (MSPs); will peter out. As the economy changes, so too should companies’ ad infrastructure — sooner rather than later.” - 2023 Industry Review
To read Kevel’s full Industry Review contribution, download the PDF here.
The other Industry Review themes for 2023 included:
Interested in learning more about the state of ad tech in the coming months? Check out the full ExchangeWire Industry Review here.
