Expected to be worth $257 billion by 2025 with 2.5 billion gamers worldwide, gaming is a profitable industry with high ad monetization potential. And, yet, in-game advertising is relatively small: by September 2021, ad spend within video games drove $421 million year-to-date, while Twitter earned $3 billion in ad revenue all by itself.
Gaming platforms often resist in-game ad monetization for fear of disrupting the user experience. When there were rumors of EA launching TV-like ads, fans were livid. People were outraged at the thought of seeing annoying pop-ups while playing their favorite games.
In-game ad monetization, however, doesn’t have to involve terrible banner ads. There are many opportunities for user-friendly ads that natively integrate into the gaming experience. In this article, we define in-game ads, present opportunities for integration, and discuss how to launch your own in-game ad platform.
In-game native ads are ads inserted within gaming experiences. Ads could appear on in-game billboards, involve featured avatar items, and include brand-sponsored levels, all uniquely personalized to players.
Many game publishers already monetize with in-game native ads, like: