Mobile.de boosts advertising revenue and reduces dealer churn with Kevel

What Mobile.de Wanted

Mobile.de is Germany’s largest automotive marketplace, attracting over 40 million monthly visitors and hosting 1.2 million active listings. As part of the Adevinta Group, Mobile.de supports car dealers of all sizes across the DACH region with a mix of traditional listings and innovative advertising solutions — positioning itself as a key marketing partner for many dealerships.  

Early on in their growth journey the Mobile.de team identified a significant challenge: generating sufficient traffic and leads for vehicles with low existing demand. Resulting in dealer frustration, and ultimately, higher churn rates. 

In seeking a new advertising solution, the team focused on four core priorities: 

• Driving external demand through the right advertising channels
• Reducing manual effort via automation
• Implementing a scalable solution that integrated with their existing tech stack
• Keeping operational and maintenance costs low

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The Challenge 

Before partnering with Kevel, Mobile.de faced several key challenges in their advertising operations. One of the most pressing issues was the low traffic and lead volume for vehicle listings with limited existing demand. This lack of visibility frustrated dealers and contributed to increased churn. 

In addition, managing off-platform advertising was complex and resource-intensive, adding significant operational overhead. The internal management of ad operations required too much manual effort and lacked the scalability needed for long-term efficiency. 

To address these challenges, Mobile.de was looking for a platform that could: 

• Seamlessly integrate with their existing tech stack
• Streamline operations by reducing manual, hands-on management
• Keep ongoing costs low to maximize advertising ROI

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The Solution 

Mobile.de implemented Automated Listing Advertising, powered by Kevel Console, to streamline and scale their advertising operations. This flexible solution enabled the team to drive external demand across multiple ad channels with minimal manual effort.

Through Kevel, Mobile.de launched a high-performance demand-generation product that integrates API connectivity, feed transformation, automation, and AI-driven optimization. This allowed them to significantly increase visibility and lead volume for vehicle listings that had previously struggled to attract attention.

Today, Mobile.de uses Kevel to: 

• Run fully automated advertising campaigns
• Integrate seamlessly with internal platforms and systems
• Generate demand efficiently across multiple advertising channels
• Improve visibility for low-demand vehicle inventory

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"With the fully automated campaign execution functionality and Plug'n'Play integration to our in-house platforms, we added new customer value and revenues, while keeping our operating cost to a minimum. The software and services are amazing." – Daniel Breves, Commercial Director at Mobile

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The Impact: What Kevel Delivered 

Rapid Results and Revenue Growth

Within just three months of implementation, Mobile.de met its sales targets for its new advertising product. Its partnership with Kevel led to a remarkable 60% increase in advertising revenue, underscoring the immediate and tangible value of its new ad solution. 

Lower Dealer Churn

By tackling the root problem of insufficient lead generation, Mobile.de successfully reduced dealer churn by 30%. This boost in customer retention reinforced the strategic value of investing in demand-driving ad products. 

Accelerated Sales Cycle

Enhanced visibility and improved lead volume led to a 20% reduction in the time required to sell vehicles, increasing the platform’s effectiveness and appeal to car dealers. This directly addressed the initial challenge of boosting traffic for low-demand vehicle listings. 

Reduced Maintenance Overhead

Leveraging an external solution also lowered maintenance demands. With Kevel, Mobile.de can maintain top-tier performance without internal resource strain — freeing up the team to focus on core business priorities. 

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What’s Next?

Building on the success of their partnership with Kevel, Mobile.de plans to continue investing in solutions that enhance lead generation and explore new ways to increase platform retention and deliver long-term value to their dealer partners. 

As Mobile.de expands its advertising capabilities, the company is well-positioned to strengthen its role as a key marketing partner for car dealers across the DACH region — while keeping operational costs low and maximizing revenue growth. 

Ready to elevate your marketplace advertising like Mobile.de? Get in touch with us today.