- Onsite traffic reaches its maximum capacity during peak holiday season
- Ad budgets increasingly flow to major platforms like Amazon and Meta
- Brands need to reach more potential customers beyond current site visitors
- Without scale, your share of the advertising wallet shrinks
Don't Let Your Holiday Ad Budgets Go to Amazon & Meta
The holiday season brings a critical challenge for retailers: limited onsite traffic capacity, while ad budgets continue shifting to Amazon, Meta, and Google. Brands demand greater reach beyond existing site visitors, and without sufficient scale, you lose budget share to these dominant platforms.
When Traffic Peaks, Budgets Shift
Holiday demand surges, but site traffic can only go so far. As retailers hit capacity, brands look elsewhere for scale—sending ad budgets to Amazon and Meta.
Rising Demand, Limited Reach
The Challenge Retailers Face
Scale Beyond Your Site
How Kevel Helps You Reclaim Ad Budgets
Kevel's Retail Media Cloud® empowers retailers to capture a bigger share of Q4 ad wallets by:
- Using first-party retailer data to power off-site ads
- Driving value from awareness through to purchase
- Providing closed-loop reporting that proves ROI
- Scaling targeted media across web and social platforms
- Demonstrating measurable impact back to brands
The Opportunity
Extend Your Value Beyond Your Site
Off-site advertising extends your value throughout the customer journey and drives ROI back to brands through:
- Retailer Data - Leverage your unique first-party data
- Off-Site Ads - Expand reach across web + social channels
- Shoppers Return & Buy - Drive customers back to purchase
- Closed-loop Reporting - Prove the value to your advertisers
Shoppers Return & Buy
Closed-loop Reporting
Retailer Data
Off-Site Ads
Proven Results for Retailers
Our approach delivers measurable outcomes:
+28%
Intent to buy
+14%
Sales uplift
+58%
New to brand
Increase supplier investment in your retail media network
Prevent spend loss to Amazon and Meta
Scale campaigns quickly with precise audience targeting
Deliver higher ROAS compared to generic social ads
Prove incremental sales uplift that's repeatable across brands
