Ad Platform Academy
Our mission is to help you build a thriving, profitable ad business.
The Basics of Building an Ad Platform
How to Get and Keep Advertisers
![Insights](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e690ddbb9b2ddf_insights.png)
Top Publishers
Why Successful Ad Publishers Stay on Top
![Best Practice](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e69004309b2e3e_bestpractices.png)
Ad Platform Differentiation
5 Ways to Differentiate Your Ad Platform
![Fun](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e69059129b2dda_fun.png)
Outbound
Getting Advertisers with an Outbound Campaign
![Best Practice](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e69004309b2e3e_bestpractices.png)
Advertise with Us Page
25 'Advertise with Us' Pages You'll Want to Copy
![Interview](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e69063689b2dde_interview.png)
Interview
How Unsplash Launched Its Ad Product - and Why Advertisers Loved It
![Video](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e69074ba9b2e3b_video.png)
Self-Serve
Launching Your Self-Serve Marketplace Platform
Pricing & Business Model Advice
Features You'll Want To Offer
![Targeting](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e690522d9b2e39_targeting.png)
Geolocation
4 Ways to Add Geolocation Targeting to Your Ad Platform
![New Product Features](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e69061609b2df1_newproductsfeatures.webp)
Reporting
How to Determine Ad Platform Reporting Offerings
![Targeting](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e690522d9b2e39_targeting.png)
Weather
Implementing Weather Targeting with APIs
![Targeting](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e690522d9b2e39_targeting.png)
Frequency Capping
What is Frequency Capping? A 2022 Guide
![Targeting](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e690522d9b2e39_targeting.png)
First-Party Data
First-Party Data Targeting in a Privacy Law World
![Targeting](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e690522d9b2e39_targeting.png)
Behavioral
What is Behavioral Targeting: A 2022 Guide
Ad Unit Ideas For Your Platform
![Ad Serving Features](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e69033ae9b2de8_adservingfeatures.png)
Native Advertising
What is Native Advertising?
![Use Case](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e6906cc09b2de4_usecase.webp)
DOOH Ads
What are DOOH Ads? The Definitive Guide for 2022
![Insights](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e690ddbb9b2ddf_insights.png)
Carousels
How to Turn Your Homepage Carousel Into a Revenue Source
![Use Case](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e6906cc09b2de4_usecase.webp)
Email Ads
Email Ads: The Definitive Guide for 2022
![E Commerce](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e6901f219b2dfb_ecommerce.png)
Sponsored Listings
What are Sponsored Listings? The Definitive Guide for 2022
![Ad Serving Features](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e69033ae9b2de8_adservingfeatures.png)
Drop-Downs
How to Boost Your Ad Revenue with Drop-Down Ad Units
Other Considerations As You Build Your Ad Platform
![Revenue](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e6904f7c9b2df2_revenue.png)
Best Practices
How to Protect Against Broken Ads
![Product Management](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e6905c699b2de5_productmanagement.webp)
Product Insights
Why Publishers Benefit from Responsive Ad Design
![Ad Serving Features](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e69033ae9b2de8_adservingfeatures.png)
Ad Blocking
Tips for addressing ad blockers
![Privacy](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e690a24b9b2de7_privacy.png)
GDPR & Ad Tech
How will GDPR impact your ad platform?
![Privacy](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e690a24b9b2de7_privacy.png)
Ad Disclosure Compliance
Is Your Native Ad FTC-Compliant?
![Privacy](https://cdn.prod.website-files.com/6438318803e690bb3c9b2c2e/6438318803e690a24b9b2de7_privacy.png)
PDPA & Ad Tech
How will Thailand's PDPA impact your ad platform?
Get started now
Automate campaign management. Automate growth.