Ad Platform Academy
Our mission is to help you build a thriving, profitable ad business.
The Basics of Building an Ad Platform
How to Get and Keep Advertisers
Top Publishers
Why Successful Ad Publishers Stay on Top
Ad Platform Differentiation
5 Ways to Differentiate Your Ad Platform
Outbound
Getting Advertisers with an Outbound Campaign
Advertise with Us Page
25 'Advertise with Us' Pages You'll Want to Copy
Interview
How Unsplash Launched Its Ad Product - and Why Advertisers Loved It
Self-Serve
Launching Your Self-Serve Marketplace Platform
Pricing & Business Model Advice
Features You'll Want To Offer
Geolocation
4 Ways to Add Geolocation Targeting to Your Ad Platform
Reporting
How to Determine Ad Platform Reporting Offerings
Weather
Implementing Weather Targeting with APIs
Frequency Capping
What is Frequency Capping? A 2022 Guide
First-Party Data
First-Party Data Targeting in a Privacy Law World
Behavioral
What is Behavioral Targeting: A 2022 Guide
Ad Unit Ideas For Your Platform
Native Advertising
What is Native Advertising?
DOOH Ads
What are DOOH Ads? The Definitive Guide for 2022
Carousels
How to Turn Your Homepage Carousel Into a Revenue Source
Email Ads
Email Ads: The Definitive Guide for 2022
Sponsored Listings
What are Sponsored Listings? The Definitive Guide for 2022
Drop-Downs
How to Boost Your Ad Revenue with Drop-Down Ad Units
Other Considerations As You Build Your Ad Platform
Best Practices
How to Protect Against Broken Ads
Product Insights
Why Publishers Benefit from Responsive Ad Design
Ad Blocking
Tips for addressing ad blockers
GDPR & Ad Tech
How will GDPR impact your ad platform?
Ad Disclosure Compliance
Is Your Native Ad FTC-Compliant?
PDPA & Ad Tech
How will Thailand's PDPA impact your ad platform?
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