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Ad Tech
Ad Tech

Google's Privacy Sandbox: The Winding Road To A Cookie-less Future

Discover how Google's evolving Privacy Sandbox reshapes digital advertising, battling privacy concerns and ad effectiveness amidst industry uncertainty.

April 29, 2025
Company Highlight
Company Highlight

Consulta Remédios Selects Kevel’s Retail Media Cloud to Power its Next-Generation Advertising Platform

Partnership demonstrates shared commitment to innovation and helps the leading Brazilian healthcare platform build the future of retail media in healthcare

April 29, 2025
Ad Tech
Ad Tech

Mastering Yield Management & Optimization in Retail Media

Kevel's Neil Cameron shares how retail media networks can maximize revenue with advanced yield management strategies and Kevel's innovative optimization tools.

April 23, 2025
Company Highlight
Company Highlight

3 Key Insights from E-Commerce Connect Lisbon 2025

Discover key insights from E-Commerce Connect Lisbon 2025: Kevel and ENDLESS® showcase retail media success, highlighting RMNs, first-party data, and partnerships.

April 15, 2025
Company Highlight
Company Highlight

Lyft and StackAdapt Drive Innovation in Locally Relevant Advertising

Industry-first collaboration enables programmatic in-app ads offering advertisers a direct path to engage consumers on the go.

April 10, 2025
Ad Tech
Ad Tech

The Future of Retail Media: Insights from Dentsu's 2025 Industry Report

Retail media networks (RMNs) are shifting toward off-site advertising strategies as on-site monetization reaches its upper limits. The 2025 Dentsu Retail Media Industry Report explores this shift.

April 7, 2025
Ad Tech
Ad Tech

5 Ways AI is Revolutionizing Retail Media in 2025

Discover how AI is transforming retail media in 2025 with advanced targeting, automation, personalization, and data-driven insights for better marketing ROI.

March 25, 2025
Company Highlight
Company Highlight

Celebrating International Women’s Day 2025: Challenges & Allyship in the Workplace

Explore insights from Kevel’s roundtable on women in tech—key challenges, practical advice, and steps to foster a more inclusive, equitable workplace.

March 10, 2025
Ad Tech
Ad Tech

Retail Media Trends to Watch in 2025

This blog explores the top trends poised to shape retail media in 2025, drawing insights from the Mars United 2024 Yearbook.

March 4, 2025
Ad Tech
Ad Tech

Looking Back on Retail Media Trends & Challenges from 2024

Using Mars United Commerce's 2024 Retail Media Report Card Global Yearbook, this blog explores key retail media trends from 2024, and looks ahead to what brands and advertisers can expect in 2025.

March 4, 2025
Company Highlight
Company Highlight

How Kevel's Acquisition of Nexta Ushers in a New Era for Retail Media

Kevel and Nexta are poised to revolutionize retail media by providing seamless integration between on-site and off-site platforms, enabling retailers to emulate the capabilities of retail media giants.

February 17, 2025
Nexta
Nexta

Kevel Acquires Nexta To Build E2E Retail Media Tech Stack

Nexta is thrilled to announce it's acquisition by Kevel, an industry-leading API-driven, on-site retail media technology.

February 11, 2025
Company Highlight
Company Highlight

Kevel Announces Acquisition of Nexta to Strengthen Its Retail Media Solution and Drive Revenue Growth for Retail Brands

Kevel announces acquisition of Nexta to enhance advertiser self-serve, managed service workflows, and add off-site capabilities to retail media APIs.

February 11, 2025
Nexta
Nexta

In-Store Retail Media: Advanced Attribution, Incrementality & ROAS

Today, advanced technologies are helping retailers and brands connect the dots between an in-store impression and a final purchase.

January 30, 2025
Ad Tech
Ad Tech

Why Independent Ad Tech Is Driving the Next Retail Media Revolution

Independent ad tech is redefining retail media with flexibility, speed, and scalability that traditional models can't match.

January 27, 2025
Ad Tech
Ad Tech

Key Highlights from NRF 2025: Transformative Trends Shaping the Retail Industry

Kevel's NRF 2025 highlight: Key trends in AI, retail media, sustainability, and in-store experiences from three days of industry innovation.

January 20, 2025
Company Highlight
Company Highlight

Kevel Spotlight on Lizzie Kattmann, Senior Solutions Architect

Meet Lizzie Kattmann, a Senior Solutions Architect at Kevel, as she reflects on her career journey, the company values that inspire her, and how she achieves work-life balance.

January 13, 2025
Nexta
Nexta

Breaking the Cycle: Why Retailers Must Embrace Retail Media

Build your retail media network and join the ranks of innovation leaders who understand that investing in advanced technologies is not just about staying relevant; it’s about shaping the future of retail.

January 8, 2025
Company Highlight
Company Highlight

Kevel and Vantage Partner to Transform Retail Media Management

Kevel and Vantage partner to transform retail media management. The strategic partnership combines the best in retail media and orchestration layer tech to help retailers streamline operations, enhance ad personalization, and drive revenue growth.

January 8, 2025
Company Highlight
Company Highlight

Kevel Spotlight on Oscar Ibarra, VP of Sales

Meet Oscar Ibarra, Kevel’s VP of Sales, as he reflects on Kevel’s culture, career milestones, and what drives him every day.

December 16, 2024
Ad Tech
Ad Tech

Navigating the Future: Key Commerce Media Trends for 2025

Unlock 2025 retail media strategies. Stay ahead in a $178B market with key trends and insights to optimize your approach for success.

December 6, 2024
Nexta
Nexta

SAS Partners with Power Players in the Retail Media Industry

SAS partners with industry leaders like Nexta.io to revolutionize retail media, enhancing ad inventory monetization and empowering businesses of all sizes

November 15, 2024
Ad Tech
Ad Tech

Key Takeaways From Retail Media Summit UK

Kevel's Paul Astbury shares what he learned from engaging discussions on crucial topics, like first-party data, in-store digital transformation, and effective measurement strategies for RMNs at the 2024 Retail Media Summit UK.

November 12, 2024
Ad Tech
Ad Tech

Advertising Terms: Everything You Need to Know

An ad tech glossary and resource for publishers who want to learn more about the ad tech industry and its many terms and acronyms.

October 11, 2024
Company Highlight
Company Highlight

World Mental Health Day 2024: How To Promote Workplace Wellness

This year, Kevel celebrates the World Health Organization (WHO)'s World Mental Health Day, observed on October 10th, by reflecting and sharing expert insights on workplace wellness and how to support your mental health.

October 10, 2024
Company Highlight
Company Highlight

Kevel Partners with the World's Largest Home Improvement Retailer To In-House Its Retail Media Technology For Orange Apron Media

Leveraging Kevel's API-based Retail Media CloudTM solution, The Home Depot in-houses the technology powering Orange Apron Media to stay at the forefront of the Retail Media landscape.

October 8, 2024
Company Highlight
Company Highlight

Kevel Named To Newsweek's List Of The Top 200 America's Most Loved Workplaces For 2024

Kevel ranked as 18th among 200 American companies recognized for employee sentiment and satisfaction by Newsweek's Most Loved Workplaces.

October 2, 2024
Ad Tech
Ad Tech

Key Takeaways From ATS London: Insights Into Retail Media Trends & The Next Wave of Retail Media

The expert insights during Kevel's ATS 2024 panel highlight the transformative potential of an in-house retail media program.

September 27, 2024
Company Highlight
Company Highlight

Kevel and Placements.io Announce Strategic Partnership to Address Unique Challenges in Retail Media

Kevel and Placements.io announce strategic partnership to address unique challenges in retail media, helping retailers manage, optimize, and scale their media networks to maximize ROI.

September 11, 2024
eCommerce
eCommerce

Retail Media: Build vs Buy

Owning your retail media platform is the best way to scale your business.

September 10, 2024
Nexta
Nexta

Jobindex.dk Enhances Listing-Based Advertising with Nexta.io

Jobindex.dk partners with Nexta.io to expand off-site job ad reach, streamline workflows, and optimize campaigns, enhancing engagement and campaign performance.

September 3, 2024
Ad Tech
Ad Tech

Why Bringing Your Retail Media In-House Is The Best Solution After PromoteIQ’s Shutdown

The PromoteIQ shutdown opens the door for retailers to rethink their retail media strategies and bring retail media operations in-house; enabling greater control and customization.

August 29, 2024
Intro to Ad Serving
Intro to Ad Serving

Open Source Ad Servers: The Definitive Guide

What open source ad servers are, how they differ from hosted ad servers, examples of open source ad servers, and more.

August 16, 2024
Ad Server Comparisons
Ad Server Comparisons

Top OpenX Ad Server Competitors & Alternatives

With the OpenX ad server closing down, now is the time to look for alternatives, including another third-party ad server or building it yourself.

August 14, 2024
Company Highlight
Company Highlight

Kevel Spotlight on Claire Hansen, Senior Manager of Customer Success

We are shining a spotlight on our Kevel team members from around the globe. In this interview we meet Claire Hansen, Customer Success Manager based in Miami, Florida!

August 9, 2024
Ad Tech
Ad Tech

Commerce Media: The Ultimate Guide

Commerce Media: The Ultimate Guide to accountability, privacy, first-party data, and targeting. Discover what commerce media is, examples, and future opportunities.

August 5, 2024
Company Highlight
Company Highlight

Introducing Kai: A New Retail Media AI Feature Set

Kevel launches Kai, a new AI feature set, to give retail media networks total control of performance optimization, relevance and revenue.

July 10, 2024
Ad Tech
Ad Tech

Promoted Listings: The Definitive Guide

What promoted listings are, how they work, and examples of promoted listings.

July 8, 2024
Ad Tech
Ad Tech

What Retail Media Networks are Learning from Ad Networks

How retail media networks are taking over ad network market share, and why other retailers need to join in.

July 8, 2024
Interview
Interview

Pride Isn’t Over When June Ends: LGTBQIA+ Advocacy in Tech

As Pride Month 2024 winds to an end, various Kevelers who identify as part of the LGBTQ+ community sat down to discuss the importance of building community at work.

July 2, 2024
Intro to Ad Serving
Intro to Ad Serving

Sponsored Listings: The Definitive Guide

A sponsored listing is an organic listing that is promoted or highlighted in some way, often by being listed at the top of certain search results.

June 28, 2024
Intro to Ad Serving
Intro to Ad Serving

Ad Targeting: The Definitive Guide

Ad targeting definitions and examples.

June 25, 2024
Insights
Insights

Financial Media Networks: The Next Wave of Retail Media

Financial media networks definition and examples.

June 25, 2024
Company Highlight
Company Highlight

Kevel Featured on Inc. 2024 Best Workplaces List

Kevel Ranks Among Highest-Scoring Businesses on Inc.’s Annual List of Best Workplaces for 2024

June 21, 2024
Nexta
Nexta

Stampen Media Partners with Nexta.io to Enhance its Multi-Channel Advertising Offering and Workflow Automation

Stampen Media partners with Nexta.io to boost multi-channel advertising, streamline workflows, and deliver innovative digital solutions for clients

June 20, 2024
Ad Tech
Ad Tech

Ad Attribution: The Definitive Guide

What ad attribution is and the best practices for measuring and implementing it.

June 10, 2024
Ad Tech
Ad Tech

Incrementality: The Definitive Guide

Incrementality measures the true impact of marketing efforts by isolating the causal effect of campaigns on sales and other outcomes.

May 28, 2024
eCommerce
eCommerce

Top Marketplace Strategies and Trends

Sharing top strategies and trends for marketplaces to follow to stand out.

May 22, 2024
Ad Tech
Ad Tech

4 Key Insights From TraderTalk TV: "Kevel’s James Avery on Innovation and Customisation in Retail Media"

James Avery, Founder and CEO of Kevel, joins ExchangeWire CSO Ciarán O’Kane to discuss innovation and customisation in the retail media space.

May 22, 2024
Intro to Ad Serving
Intro to Ad Serving

What are Ad Auctions? The Definitive Guide

Learn the best ad auction strategies for publishers. Discover first-price and second-price auctions, waterfall auctions, and lottery selection for ad success.

May 16, 2024
Ad Server Comparisons
Ad Server Comparisons

Top PromoteIQ Competitors & Alternatives

Explore these top PromoteIQ alternatives, including Kevel, a PromoteIQ competitor with the innovative, API-first Retail Media Cloud.

May 10, 2024
Company Highlight
Company Highlight

Kevel Spotlight on Nikki Hardee, Senior Talent Acquisition Manager

We are shining a spotlight on our Kevel team members from around the globe. In this interview we meet our Senior Talent Acquisition Manager, Nikki Hardee from Atlanta, GA United States!

April 29, 2024
Company Highlight
Company Highlight

Kevel Certified as a Most Loved Workplace

Kevel's Most Loved Workplace certification, backed by the BPI, helps foster a people-first culture of respect and growth.

April 16, 2024
Intro to Ad Serving
Intro to Ad Serving

Native Advertising: The Definitive Guide

Learn how we define native advertising and how these ad types can monetize your website or app experience. Read the guide.

April 1, 2024
Company Highlight
Company Highlight

Kevel Announces Retail Media Cloud Ushering in the Age of Differentiation for Retail Media Networks

Kevel's new solution to arm retailers and marketplaces with the technology they need to power modern retail media, ensure profitability, and compete on a level playing field.

March 19, 2024
Ad Tech
Ad Tech

Retail Media: Top 4 Trends To Follow In 2024

Explore 2024's top retail media trends that are shaping this $136B industry.

March 11, 2024
Company Highlight
Company Highlight

Kevel Secures Series C Funding and Names Puja Rios as President / COO, Expanding Its C-Suite Team

Former Frame.io Chief Revenue Officer Puja Rios joins innovative API-based retail media ad platform Kevel as they procure series-C funding on its fast track to growth

March 7, 2024
Nexta
Nexta

Nexta and SAS Institute Announce Partnership for Advanced Retail Media Solution, Helping Retailers to Seamlessly Monetize their Inventory

The Danish ad-tech company Nexta has formed a strategic partnership with SAS Institute, a global leader in analytics and business intelligence. (Press Release)

February 12, 2024
Ad Tech
Ad Tech

Key Insights from IAB's In-Store Retail Media Report

Kevel's key takeaways from the IAB's report on in-store retail media examines the benefits and challenges ahead for retailers looking to innovate with omnichannel solutions.

January 31, 2024
Ad Tech
Ad Tech

Future-Proofing Retail Media: The Programmatic Revolution

Explore the future of retail media as OpenRTB's programmatic standardization revolutionizes transparency & innovation in advertising.

January 4, 2024
Nexta
Nexta

Automated Listing Advertising - Mobile.de

Mobile.de partners with Nexta.io to launch automated listing ads, boosting ad revenue by 60%, reducing dealer churn by 30%, and enhancing lead generation.

December 4, 2023
Nexta
Nexta

Offering Listings Advertising Off-Platform - SMG

SMG collaborates with Nexta.io to launch off-platform listing ads, boosting ad revenue by 40% YoY and reducing client churn by 18% for Swiss marketplaces

December 4, 2023
Nexta
Nexta

Transforming to Digital Advertising - SJM

SJM partners with Nexta.io, achieving a 70% YoY digital revenue boost and transforming its offerings to include cross-channel digital solutions for SMBs

December 4, 2023
Nexta
Nexta

Transforming the Digital Advertising Product - JFM

JFM partners with Nexta.io, boosting digital revenue by 56% YoY, cutting ad ops costs by 34%, and enhancing SMB-focused omnichannel solutions

December 4, 2023
Nexta
Nexta

Nexta announces its new Retail Media solution and partnership with Danish Retailer Dagrofa

Nexta announces a new partnership with Denmark’s fourth-biggest retailer Dagrofa, owning brands such as SPAR, Meny, and Dagrofa Food Service.

December 4, 2023
Company Highlight
Company Highlight

Kevel Spotlight on Holly Shuffett, Content Writer

We are shining a spotlight on our Kevel team members from around the globe. In this interview we meet Holly Shuffett, Content Writer based in Detroit, Michigan.

November 14, 2023
Ad Tech
Ad Tech

2023 Wrap-Up: 5 Things We Learned From Money20/20

Money20/20 2023: Building connections, crypto, AI, and rapid industry change took over the leading fintech conference this year.

November 2, 2023
Privacy
Privacy

California Consumer Privacy Act (CCPA): The Definitive Guide

CCPA and Ad Tech - an overview of what those in ad tech need to know about the California Consumer Privacy Act.

October 30, 2023
Privacy
Privacy

SOC2: The good, the bad, the ugly, the compliant

Privacy isn't a term we use lightly at Kevel and obtaining SOC2 compliance was an obvious step towards our mission of "making the Internet a better place".

October 17, 2023
Nexta
Nexta

Publishers have a campaign crisis

To navigate this complex advertising landscape, local advertisers are looking to the marketing experts that have supported them over the past decades – publishers.

October 5, 2023
Company Highlight
Company Highlight

Kevel Spotlight on Customer Success Manager, João de Almeida

We are shining a spotlight on our Kevel team members from around the globe. In this interview we meet João de Almeida, Customer Success Manager based in Porto, Portugal.

September 29, 2023
Ad Server Comparisons
Ad Server Comparisons

Topsort Competitors & Alternatives

This article presents Topsort’s competitors and offers alternate retail media solutions that can be broken into three categories: traditional retail media ad networks, building from scratch, or building with Kevel’s APIs.

September 19, 2023
Company Highlight
Company Highlight

Kevel Spotlight on Pohla Saromo, Frontend Software Engineer

We are shining a spotlight on our Kevel team members from around the globe. In this interview we meet Pohla Saromo, a Frontend Software Engineer based in Woodbridge, Virginia.

August 4, 2023
Company Highlight
Company Highlight

Kevel Spotlight on Ash Boxshall, Solutions Architect

We are shining a spotlight on our Kevel team members from around the globe. In this interview we meet Ash Boxshall, a Solutions Architect based in London.

August 4, 2023
Ad Tech
Ad Tech

3 Ways To Win The Attention Economy

See how contextual targeting, native ads, and server-side strategies help publishers win the attention economy.

August 2, 2023
Nexta
Nexta

Introducing the Next-Generation Media Manager

Nexta unveils its new media manager, streamlining ad creation with AI tools, website scraping, and stock photos for faster, high-quality campaigns

August 1, 2023
Ad Tech
Ad Tech

The Future of Retail Media is Programmatic

Kevel creates a working group to establish an OpenRTB standard for retail media.

July 27, 2023
Interview
Interview

The Most Important Company In Retail Media: Kevel On TraderTalk TV

The latest episode of TraderTalk TV is live! Join Kevel Founder & CEO James Avery in a whiteboard session discussing all things retail media tech.

July 7, 2023
Nexta
Nexta

Meta’s new beneficiary and payer requirements: An overview

Due to the EU Digital Service Act (DSA), new regulations require all digital advertisers on Meta to indicate which organization or business is benefitting (‘beneficiary’) from the ad.

June 28, 2023
Ad Tech
Ad Tech

6 Ways Supply Path Optimization Helps Publishers Boost Revenue

In a competitive digital advertising landscape, supply path optimization helps publishers stand out to advertisers and boost revenue.

June 27, 2023
Company Highlight
Company Highlight

Kevel Spotlight on Simon Ramzi, Senior Software Engineer

We shine a spotlight on our Kevel teams from around the globe. In this interview we meet Simon Ramzi, a Senior Software Engineer based in London.

June 12, 2023
Company Highlight
Company Highlight

Kevel Featured In ExchangeWire’s 2023 Industry Review

Kevel Founder & CEO James Avery featured in ExchangeWire's 2023 Industry Review to discuss ad tech and its relationship with the economy.

May 30, 2023
Intro to Ad Serving
Intro to Ad Serving

Mobile Ad Blockers: The Definitive Guide

This article dives into how mobile ad blockers work, how much they impact you, and how you can monetize mobile ad block users.

May 14, 2023
Company Highlight
Company Highlight

Kevel Spotlight on Laura Kelley, Senior Enterprise Account Executive

We're super proud of our team, our story and our values and it was great chatting to Laura about her role.

May 12, 2023
Company Highlight
Company Highlight

The Leading 100 Awards Kevel “Standout” Status For 2023

Kevel is honored to be recognized in The Leading 100’s 2023 marketing category.

May 10, 2023
Intro to Ad Serving
Intro to Ad Serving

Ad Blockers: The Definitive Guide

This article dives into how ad blockers work, how much they impact you, and how you can monetize ad block users.

April 8, 2023
Product
Product

What is a Customer Data Platform?: CDP Definition And More

CDPs are an increasingly popular investment for many businesses looking to meet consumer needs in an efficient, future-focused way.

March 20, 2023
Nexta
Nexta

Local Facebook Marketing: How to Get Started

Discover how to launch successful Facebook Ads for local businesses with targeting, ad copy tips, and optimization strategies in this detailed guide

March 16, 2023
Engineering
Engineering

CDP Architecture: How CDPs Drive First-party Data Digital Marketing

Describing CDP architecture and explaining how it is transforming digital marketing strategies today.

March 15, 2023
Insights
Insights

CDP vs CRM

The combination of the CDP architecture and CRM can create an incredible customer experience and achieve higher customer satisfaction.

March 9, 2023
Nexta
Nexta

Why publishers need a first-party data strategy now

We see a lot of opportunities, requiring that publishers are actively working on a strategy utilizing their own first-party data.

March 7, 2023
Nexta
Nexta

How auto marketplaces should strengthen their advertising products

Looking at how marketplaces can offer better advertising solutions, it is first important to understand the key job that marketplaces fulfil for dealers and then how to improve that.

March 7, 2023
Insights
Insights

Recency, Frequency & Monetary Value (RFM): The Definitive Guide

RFM (recency, frequency, and monetary value) defined and explained in this overview

February 23, 2023
Nexta
Nexta

Have You Tried ChatGTP? Think AI for Ad Creation

When it comes to creating campaigns for SMBs, there is one bottleneck we hear about again and again; ad creation. But why is that such a struggle for publishers? There are three main reasons.

February 8, 2023
Nexta
Nexta

How to create self-service success: Denmark's Publisher Platform

In the current economic situation, many media owners are looking at new ways to standardize and optimise their advertising products for their SMB clients. The reason for such is straightforward.

February 6, 2023
Nexta
Nexta

Publisher Growth During Uncertain Times

When we recently attended the IAB Annual Leadership Meeting in Florida, US, there was only one topic: The challenging economic situation. In 2023, markets will continue to create challenges, with major countries such as the U.S. and Germany expected to have stalled growth.

February 1, 2023
Insights
Insights

Retailers are Prioritizing CDPs in 2023

In this article, we’ll discuss the retail CDP movement, and why smart companies should get on board with this trend sooner than later.

January 17, 2023
Nexta
Nexta

Yoav Arnstein joins Nexta.io's Board of Directors

Yoav Arnstein joins Nexta.io's Board of Directors, bringing 15+ years of ad industry expertise from Meta to drive growth and innovation for publishers

September 9, 2022
Company Highlight
Company Highlight

Kevel Named Best Overall AdTech Company in 2023 MarTech Breakthrough

Kevel has been selected as the winner of Best Overall AdTech Company at the 2022 MarTech Breakthrough Awards

August 10, 2022
Insights
Insights

Video Ads: Why They're Taking Over Advertising

With Kevel, you get all the video ad serving features you need, including video transcoding, reporting, and decisioning.

July 20, 2022
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