Products
By Ad Unit ›
Native Ads
Serve non-obtrusive, user-first ads
Sponsored Listings
Have sellers promote their listings
Email Ads
Insert native ads into your emails
Personalized Content
Upsell and personalize messages
Digital-Out-Of-Home (DOOH)
Deliver ads to any digital screen
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Ad Server APIs
Build your own ad server
Relay
Build your own programmatic stack
Audience
Unlock your first-party data
Solutions
Industries ›
Retail Media
Own your retail media platform
Marketplaces
Easily add sponsored listings
Food Delivery
Integrate sponsored restaurants and
products
Fintech
Monetize with native ads
Travel
Add sponsored listings and promoted offers
Non-Traditional Publishers
Launch a new revenue stream
Traditional Publishers
Enhance your direct-sold program
Online Communities
Insert user-friendly promoted posts
In-Game and VR
Serve immersive in-game ads
Ad Networks
White-label Kevel's ad infrastructure
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Developers
API Documentation ›
Full API Docs
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User Management API
Tools & Resources ›
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Test the API in just minutes
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Docs about Kevel's platform
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Launch quickly with our pre-built tools
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Real-time updates on API uptimes
Customer Stories
Customer Spotlights ›
Klarna
Native product ads
Slickdeals
Sponsored listings
Yelp
In-product marketing
Ticketmaster
Personalized event promotions
Chairish
Peer-to-peer promoted listings
WeTransfer
Beautiful skin ads
Imgur
Native promoted posts
The Motley Fool
User-targeted text ads
Strava
Targeted paid plan upsells
TouchTunes
DOOH jukebox ads
See all customers ›
Promoted
See Klarna case study
Why Klarna used Kevel to monetize their app with native ads
About
About Kevel ›
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Featured Content ›
Ad Servers - Build Or Buy?
Should you build or buy an ad server?
The Cost Of Building An Ad Server
Ad servers can be expensive to build
Scaling Your Ad Server Is Hard
Use APIs to scale it faster
Is It Time To Move Off GAM?
GAM is not a long-term solution
Blog & Resources
Ad Platform Academy
Contact us to get started
Kevel Blog
Articles about Kevel and the industry
Ad Platform Academy
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Insights on how to launch your ad business
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Products
By Ad Unit ›
Native Ads
Sponsored Listings
Email Ads
Personalized Content
Digital-Out-Of-Home (DOOH)
By Product ›
Ad Server APIs
Kevel Relay
Audience
Solutions
Industries ›
Retail Media
Marketplaces
Food Delivery
Fintech
Travel
Non-Traditional Publishers
Traditional Publishers
Online Communities
In-Game and VR
Ad Networks
Developers
API Documentation ›
Full API Docs
Decision API
Management API
Reporting API
UserDB DMP
User Management API
Tools & Resources ›
API Quickstart
Knowledge Base
Tools & Libraries
API Status
Customer Stories
Customer Spotlights ›
Klarna
Slickdeals
Yelp
Ticketmaster
Chairish
WeTransfer
Imgur
The Motley Fool
Strava
TouchTunes
About
About Kevel ›
About
Careers
Knowledge Base
Contact Us ›
Talk to Sales
Talk to Support
Vulnerabilities
Resources
Featured Content ›
Ad Servers - Build Or Buy?
The Cost Of Building An Ad Server
Scaling Your Ad Server Is Hard
Is It Time To Move Off GAM?
Blog & Resources ›
Ad Platform Academy
Kevel Blog
Login
Start Now
Ad Platform Academy
Our mission is to help you build a thriving, profitable ad business.
The Basics of Building an Ad Platform
Ad Policy
How to Write Clear Ad Policy Guidelines
Ad Ops
The 6 Required Roles for Successful Ad Product Teams
Launching an Ad Platform
A Step-By-Step Guide to Building an Ad Business
How to Get and Keep Advertisers
Top Publishers
Why Successful Ad Publishers Stay on Top
Ad Platform Differentiation
5 Ways to Differentiate Your Ad Platform
Outbound
Getting Advertisers with an Outbound Campaign
Advertise with Us Page
25 'Advertise with Us' Pages You'll Want to Copy
Interview
How Unsplash Launched Its Ad Product - and Why Advertisers Loved It
Self-Serve
Launching Your Self-Serve Marketplace Platform
Pricing & Business Model Advice
Insertion Order
Insertion Order Template
Determining Price
How to Determine Your Pricing Model and Ad Rates
Rate Card
How to Make a Rate Card
Features You'll Want To Offer
Geolocation
4 Ways to Add Geolocation Targeting to Your Ad Platform
Reporting
How to Determine Ad Platform Reporting Offerings
Weather
Implementing Weather Targeting with APIs
Frequency Capping
What is Frequency Capping? A 2022 Guide
First-Party Data
First-Party Data Targeting in a Privacy Law World
Behavioral
What is Behavioral Targeting: A 2022 Guide
Ad Unit Ideas For Your Platform
Native Advertising
What is Native Advertising?
DOOH Ads
What are DOOH Ads? The Definitive Guide for 2022
Carousels
How to Turn Your Homepage Carousel Into a Revenue Source
Email Ads
Email Ads: The Definitive Guide for 2022
Sponsored Listings
What are Sponsored Listings? The Definitive Guide for 2022
Drop-Downs
How to Boost Your Ad Revenue with Drop-Down Ad Units
Other Considerations As You Build Your Ad Platform
Best Practices
How to Protect Against Broken Ads
Product Insights
Why Publishers Benefit from Responsive Ad Design
Ad Blocking
Tips for addressing ad blockers
GDPR & Ad Tech
How will GDPR impact your ad platform?
Ad Disclosure Compliance
Is Your Native Ad FTC-Compliant?
PDPA & Ad Tech
How will Thailand's PDPA impact your ad platform?
Free Templates For Your Ad Business Team
Ad Insertion Order
Use IOs For Outlining Media Buys
Press Release
Promote Your Ad Platform with a PR
Ad Policy
Provide Guidelines On Acceptable Ads
Advertise with Us Page
25 'Advertise with Us' Pages You'll Want to Copy
Start building an ad platform with Kevel today
Launch quickly
Build exactly what you want
Business and technical resources
