Inskin does something no one else could — serve non-IAB native ads through a DSP
Faster launch vs from scratch
Inskin specializes in rich-media display advertising, partners with 190 publishers, and works with over 1,000 blue-chip brand clients. Their well-designed ad formats, matched with outstanding creative value, deliver highly-engaging, high-value ad experiences that don't annoy users.
Inskin sells these rich-media placements via direct deals and relationships with large publishers and advertisers. As more and more companies looked to move their buying to DSPs, though, it became apparent that Inskin needed to make their inventory available to DSPs via private marketplace deals (PMPs) if they wanted to retain these ad buys. This would entail integrating with an ad exchange.
Unfortunately, as Inskin's highly-bespoke ads aren't standard IAB ad units, it wasn't possible to just hook into an ad exchange and get going. In order to enable advertisers to buy their inventory through a PMP deal, Inskin had to come up with an innovative way to circumvent how ad exchanges worked.
So Inskin devised a creative solution to bypass the IAB-limitation and used Kevel Relay to accomplish it.
Due to the fact ad exchanges are not structured for innovative, native ad placements, Inskin knew the only option was for them to build a solution that acted like a translator between their internal tech and that of the exchange.
Designing this product from scratch could take years, so they integrated with Relay's server-side APIs to speed up the build process.
Within a year we opened up our supply to eight DSPs - and it was the flexibility of Relay that helped us get there.
Reda Borchardt, Inskin CTO
After integrating Relay's APIs into their tech stack, Inskin was able to quickly build the ad solution they wanted, which works like this:
Inskin saw positive results immediately upon launching: