Topics
Ad Topics
Advertiser Growth

Strategies for getting and keeping advertisers

Pricing / Business Model

Advice on how to price and sell your ads

Targeting and Features

Important features your ad product needs

Ad Units

Ideas for ad units you could offer

Other

Additional insights for your ad platform journey

Ultimate Guide
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Step-by-step guide to launching your ad business
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The Basics of Building an Ad Platform

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Ad Policy
How to Write Clear Ad Policy Guidelines
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Launching an Ad Platform
A Step-By-Step Guide to Building an Ad Business
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Ad Ops
The 6 Required Roles for Successful Ad Product Teams

How to Get and Keep Advertisers

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Top Publishers
Why Successful Ad Publishers Stay on Top
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Ad Platform Differentiation
5 Ways to Differentiate Your Ad Platform
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Outbound
Getting Advertisers with an Outbound Campaign
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Advertise with Us Page
25 'Advertise with Us' Pages You'll Want to Copy
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Interview
How Unsplash Launched Its Ad Product - and Why Advertisers Loved It
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Self-Serve
Launching Your Self-Serve Marketplace Platform

Pricing & Business Model Advice

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Insertion Order
Insertion Order Template
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Determining Price
How to Determine Your Pricing Model and Ad Rates
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Rate Card
How to Make a Rate Card

Features You'll Want To Offer

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Geolocation
4 Ways to Add Geolocation Targeting to Your Ad Platform
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Reporting
How to Determine Ad Platform Reporting Offerings
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Weather
Implementing Weather Targeting with APIs
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Frequency Capping
What is Frequency Capping? A 2022 Guide
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First-Party Data
First-Party Data Targeting in a Privacy Law World
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Behavioral
What is Behavioral Targeting: A 2022 Guide

Ad Unit Ideas For Your Platform

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Native Advertising
What is Native Advertising?
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DOOH Ads
What are DOOH Ads? The Definitive Guide for 2022
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Carousels
How to Turn Your Homepage Carousel Into a Revenue Source
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Email Ads
Email Ads: The Definitive Guide for 2022
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Sponsored Listings
What are Sponsored Listings? The Definitive Guide for 2022
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Drop-Downs
How to Boost Your Ad Revenue with Drop-Down Ad Units

Other Considerations As You Build Your Ad Platform

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Best Practices
How to Protect Against Broken Ads
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Product Insights
Why Publishers Benefit from Responsive Ad Design
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Ad Blocking
Tips for addressing ad blockers
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GDPR & Ad Tech
How will GDPR impact your ad platform?
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Ad Disclosure Compliance
Is Your Native Ad FTC-Compliant?
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PDPA & Ad Tech
How will Thailand's PDPA impact your ad platform?

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  • Business and technical resources
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